Follow Our Journey

From humble beginnings to a world leader in global health & safety services.

From Foundations In Emergency Preparedness

Sitata was founded by Dr. Ronald St. John, a world renown leader in the field of public health and emergency preparedness. Ron spent more than 35 years in the world of public health, consulted for various international governments and the World Health Organization, and retired as Canada's first Director Of Emergency Preparedness for the country. During his tenure at Health Canada, Ron led a team to create a little known program called the Global Public Health Intelligence Network (GPHIN). GPHIN revolutionized the public health sector as it was the world's first automated, digital disease surveillance system. Not soon after its launch, GPHIN was noted for its ability to detect the emerging SARS epidemic in 2002.

To A Global Leader

Sitata has taken the lessons learned from GPHIN and expanded upon them. We leverage the latest computer algorithms to detect not only disease outbreaks, but also safety concerns and anything else that might disrupt someone's travels, all at a much faster pace and broader coverage level than other sources. Our content and services are designed to keep travellers safe and healthy before, during and after each and every trip.

We're creating the next generation of services for travel health and safety for both travellers and travel professionals. Our mission is simple: to keep you safe and healthy when you're away from home.


  • 2012
  • Launch for Travellers

    Sitata completes its initial alert gathering algorithms and launches its service for travellers.

  • Guidance

    Sitata launches what would become known as Guidance, a revolutionary travel medicine and consultation software designed for use by travel medicine practitioners and travellers.

  • 2013
  • Sitata Goes Mobile

    Launch of Travel Safe Mobile. The only mobile application for corporate, student, and leisure travellers which allows travellers to download their travel doctor's health recommendations and stay aware of travel disrupting events through Sitata's real-time alerting capabilties.

  • 2014
  • Giving Travellers A Voice

    Sitata adds Community to its mobile offering, allowing travellers to self report and leave contextual, geo-aware travel tips for others.

  • 2015
  • 43 North Finalist

    Sitata was chosen as a finalist in the "world's biggest business competition," 43 North.

  • Top Travel Company

    Sitata was highlighted as one of the top travel companies at WebSummit.

  • International Startup Of The Year

    Tech.Co chooses Sitata as one of the finalists to their International Startup of the Year Competition.

  • Featured By Netted

    Netted covers Sitata as one of the best travel apps.

  • 2016
  • Acord Insurance Innovation Finalist

    Sitata chosen as one of 5 finalists in the Acord Insurance Innovation competition. Sitata finished in a close second after proving itself against several hundred applicants across 4 geographies and 2 continents.

  • Featured on TedX Cincinnati

    Cofounder Ron St. John talks about the importance of real-time information and how technology can help prevent the spread of disease.

  • 3rd Party APIs & SDKs

    Sitata begins testing its application programming interface (API) and software development kits (SDKs) for technology integration with third parties such as insurance companies, financial institutions, online travel agencies, and others.

  • 2017
  • Communitech Edge

    Sitata is accepted into the Communitech Edge program in Waterloo, Canada. The program provides support services and mentorship for companies who have a product in the market and are growing their sales team.

  • Entrepreneur Award

    Co-founder, Ron St. John, awarded the WISE 50 Over 50 Award for Entrepreneurs over the age of 50.

  • 2018
  • Launch For Travel Companies

    Sitata launched its mobile software and services with Travel Insured International, marking the first time a premium duty of care service became available for leisure travellers.

  • Barclays TechStars

    Sitata was accepted into the Barclays TechStars accelerator program in London, United Kingdom. The program's selection rates are lower than the Ivy League, so your company has to be among the best to earn investment from TechStars.

Sitata's Team

Ron St. John
Founder / CMO
Adam St. John
Founder / CEO
John Meade
Michael Chiz
VP Sales & Marketing
Natalija Gagacheva
Content Team
Antonio Hristovski
UI/UX Designer
Mark Kopec
SVP Global Distribution
Tara McCallum
Business Development
Mark Pavlides
Michael Pereira
Lead Developer
Kristen Pennington
Account Executive, APAC
Marcus Rossato
VP Business Development, APAC

An Interesting Name

We chose our name, Sitata, after an ancient deity named Sitātapatrā. Sitātapatrā is often known as the Goddess of the White Parasol and is a protector against supernatural danger. She is associated with the practice for healing illness, dispelling interferences and spirit harms, quelling disasters, and bringing success.

Our company objective is to help protect travellers, so we believe naming our company after Sitātapatrā is the perfect fit.